My 5 Favourite Fashion YouTubers

fashion youtubers

Some of these girls you might already know but hopefully I can introduce you to at least one gal with an amazing sense of style. I have also tried to pick a mix of people with different looks so that there is a bit of something for everyone.

Lily Melrose

I have been subscribed to Lily for ages and I have always been a loyal fan of hers. She has over 200,000 subscribers which is amazing and is always consistent in her uploads which I really appreciate as a subscriber. Recently, she uploaded a ‘Hot Spring Trends for 2017’ giving everyone the low down on her view of Spring trends. I loved that she included inspiration from so many different high street stores, from Miss Selfridge, to Boohoo to New Look. Lily is definitely really passionate about fashion and that relays in her videos. Finally, the honesty in her fashion videos also attracts me to her as a channel. She doesn’t care about saying that a top looks horrific, smells funny and was a massive fail rather than pretending that when we order things online we love it 100%. Lily’s blog is also great for fashion finds if you’re interested in checking her out.

Megan Ellaby

I feel like Megan has just jumped out on the scene from nowhere and made a huge impact on the fashion YouTube community. Megan is soon to hit 40,000 subscribers on YouTube and it is amazing to keep seeing her channel grow. She is so down to earth and isn’t afraid to be daring with her fashion choices. Her adventurous style definitely inspires me to step outside my comfort zone – her recent ‘February Fashion Faves’ including red Gucci shoes and a green Topshop knit. Megan is one of the few YouTubers I follow that always seems super happy and her personality shines through in her videos and outfits. Also – if homeware hauls are your thing, this channel is perfect for you.

Samantha Maria

The biggest YouTuber I’m mentioning is the OG Beautycrush. Samantha Maria is not far off 2 million subscribers now so I would be shocked if you had never stumbled across her channel before. I have been watching for over 6 years and seeing her style evolve and change is amazing – her down to earth personality never fading. Sammie has just given birth to a gorgeous baby girl with her fiancee and this hasn’t stopped her being on top of her fashion game almost everyday. I love that her lookbooks are always shot in the most amazing parts of London that I really wish I could explore and her recent ‘What I Wore This Week’ features girly lace, pink coats and metallic biker jackets. Basically she is the epitome of cool. Sammie’s blog features beautiful shots of her outfits and surroundings too if you’re interested in checking her out.


Sunbeamsjess is another channel that I have watched for years and with over 400,000 subscribers I’m sure a lot of people feel the same as I do. Jess reminds me of an Emma Watson type personality – unique, intelligent, beautiful and confident. She is an English student in the beautiful city of Edinburgh which I am so jealous about. Three weeks ago she posted a ‘Week In Outfits’ and I was so inspired by her eclectic choices. A gorgeous mustard coat, classic cigarette trousers and a navy velvet bomber almost left me drooling over my laptop!  Jess’ Instagram is also stunning so I would totally recommend following straight away. Also, if book hauls and chats are right up your street, Jess’ channel is fab.

The Elle Next Door

Finally, The Elle Next Door. I haven’t been subscribed to Elle for very long but for a new channel she has a loyal fan base of over 15,000 subscribers. You can probably see a trend with the YouTubers I love that they are all chilled out and down to earth and Elle is no exception. Her hauls show the most gorgeous pieces, her recent video featured Primark, H&M, Cos and & Other Stories. I love that she is always so excited about the items she features – you know her reactions on camera are always 100% genuine. Elle’s blog is also gorgeous and totally worth checking out. Not only is she an amazing style blogger but her travel videos and posts are great too.

I hope you enjoyed this post and found at least one new fashion YouTube channel or blog to check out today!




    • March 19, 2017 / 10:13 am

      Ah I’m so glad you like her too! Thanks for stopping by 🙂 xxx

  1. March 26, 2017 / 4:41 am

    Love it Lily Melrose. great tips

  2. April 12, 2017 / 12:48 am

    I’ve never looked at any of these but I will definitely have to check them out at some point…..probably while procrastinating study haha

    • April 12, 2017 / 10:16 am

      Hahaha don’t we all! I hope you find at least one you like 🙂 xxx

  3. June 23, 2017 / 12:51 am

    I’ve been watching Samantha Maria forever as well and she is definitely style goals💖💖

    • June 23, 2017 / 2:34 pm

      Ah really!? I love her style! Effortless and amazing xx

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